Company profile and graphic design for kart track in Colico (LC)

Lario Motorsport Indoor and Outdoor Karting is the latest generation circuit located in Colico, a few steps from the shores of the splendid Lake Como. The company profile’s layout aims to present the company to the public in a professional and captivating way: the layout, characterized by a minimal and modern design is in line with the brand's corporate image, frames the "story" that illustrates in great detail the multi-storey circuit, the external track, the kart and pit bike fleets, the various types of competition and the countless services offered to customers. The photographic content is central and fundamental to facilitate immersion: through a series of shots taken live during the races, the reader can almost smell the tires whizzing on the asphalt, feeling a little as if they were already on the track.