Event communication for a series of webinars on the theme of tourism in Sardinia

In 2021 Dodify won the competition for the design of communication relating to the 5th edition of "Sardinia Tourism Call 2 Action" , a series of 4 multimedia webinars with workshops, coaching and conferences dedicated to professionals in the tourism sector, startups , students, innovative operators and public body staff. Promoted by the Olbia-Costa Smeralda Airport with the sponsorship of the Region , the initiative aims to " design new tourist models for Sardinia " through a careful analysis of the competing tourism markets in the Mediterranean.

The promotion of the event involved defining a modern and captivating claim - 2gether2bebetter - and the creation of a new visual - Sardinia as a "network", with reference to the nature of the initiative that it finds in the networking and “creating connections” as its strength - to complement the existing brand. Having identified the main concept , we developed and created a series of short advertisements spots for TV and radio, as well as all the social communication (covers, posters, daily banners…) and print (articles on the main regional newspapers).