The design of Fish & Wine initiated from a cube of black tiles that, in addition to being a heavy and anonymous element, was not visible from a distance. The first goal was to provide an identity. The reproduced brand included white LED stripes, flanked by some stylized fish that decorate and reinforce the product offered, and are clearly visible from afar. The initial black tiles now include light, thanks to the chosen colours, colours that recall the sea and the light reflections generated on it.